Magazines Archives - 2008 March

Coty’s Rimmel goes to China
Story 8

FRAGRANCE-AND-COSMETICS company Coty Inc and Japanese cosmetics firm Kose Corporation have entered into a licensing agreement to manufacture and distribute Rimmel
products in China.

Distribution is expected to begin in May with Rimmel cosmetic products, including foundation, mascara, lipstick and eye shadow, being imported by Kose and distributed to selected department
stores and drug stores in Shanghai.

“By commencing distribution in China, Coty is accelerating the global brand presence of Rimmel and simultaneously continuing the elevation of Coty’s global presence,” said Coty CEO Bernd Beetz.

“We look forward to bringing Rimmel products to China as we focus on accelerating our business growth in Asia.”

This agreement strengthens the existing relationship between Coty and Kose. In September 2006, Kose started distributing Rimmel products in Japan. Kose Corporation president Kazutoshi Kobayashi said: “We are looking forward to expanding our strategic alliance with Coty and building upon our organisation’s collective strengths.

We will combine Rimmel’s unique style with our expertise to develop and launch products that will appeal to the style of Chinese women.”