Magazines Archives - 2008 March

Bond girl endorses Montblanc watch
Story 12

GERMAN luxury brand Montblanc has chosen French actress Eva Green to endorse
its jewellery and watch collection. She played the role of Vesper Lynd in the 2006 James Bond movie Casino Royale, starring Daniel Craig.

Green will be working with the brand in various initiatives and events in direct support of Montblanc’s arts-and-culture projects. She will be featured in a worldwide advertising campaign to promote Montblanc products and craftsmanship, as well as its ongoing commitment to charitable and cultural projects globally.

“I very much welcome becoming a Montblanc ambassadress because I have always admired the philosophy, tradition and history of Montblanc. It will be a pleasure to work with Montblanc to support its cultural initiatives and, in particular, its work with UNICEF. Montblanc’s ongoing dedication to cultural achievement and also its constant striving for perfect craftsmanship in all that it creates, reflect my own private passions,” Green said.


2008 March Stories:

POP & Signage Solutions - Technology ushers in a new era for signages in Singapore

Armani’s first travel-retail boutique opens in HK

Beijing Olympics boosting ad spend in China

L’Oreal to focus on men in Malaysia

Esprit looks to enter luxury market

Cartier appoints new regional manager

Competition outweighs customer needs in product launches

LG, GE in agreement to share patents for home appliances

Coty’s Rimmel goes to China

US gum-maker banks on Asia

Levi’s to close 36-year-old Manila plant

Deal with causes to cap shrinkage: Expert advises

Bond girl endorses Montblanc watch

New boardwalk to help boost economic growth in Sabah

Coming soon: MBO cineplexes across Malaysia

NRF 2008 – US retailers tackle green issues, grapple with looming recession

‘Go green’ gets big boost at annual convention

The Wal-Mart story: Making ‘Sustainability Sustainable

Store of the future

What do customers want from the shop floor?

Evolving business model: Sell solutions, not products

NRF Design Studio exchange: What makes for iconic identity?

Retail executives set new benchmarks in priorities for the year ahead

Interactivity with shoppers: Big trend

Who’s hot, what’s not on Wall Street’s list

NRF honours industry excellence

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