Magazines Archives - 2008 March

Store of the future
Story 18

THE Store of the Future X08 staged a showcase of innovative technologies spanning mobile marketing capabilities, kiosks, rear-projection film, pedestriantraffic measurement, interactive communications systems and anti-theft systems, with special attention on shopping via cell phones and PDA devices.

There were exhibits from 3M, Bizerba, Countwise, DigiCharm, DNS Display, LevelVision, LG, MasterCard, Microsoft, Monster Media, Motorola, Provision, SuperGraphics, USS Corporation, Vital-Signz, DNA 11, EuroTouch Interactive, Fit Just Right, Freedom Shopping, GPShopper, Harris, Peerless Mounts, Treefrog and IBM.

IBM demonstrated the 3D Second Life experience via virtual retailing, while Motorola showed how shoppers could make payment using its mobilephone application, the M-Wallet.

GPShopper’s mobile-shopping system, the Slifter, connects shoppers on cell phone or PDA with millions of products retailed at thousands of stores within a vicinity.

Monster Media’s large-format interactive WallFX, a customised tracking programme, continuously reads a shopper’s body position to allow for realtime motion-activated interactivity with display graphics.

Fit Just Right’s patented technology validates the garment size and fit, based on the shopper’s measurements and the garment’s points of measure. DigiCharm combines “the pricing functionality of electronic shelf-labelling with ... digital signage”.