Magazines Archives - 2008 April

Dockers goes vintage with K1 chinos
Story 4

DOCKERS SAN FRANCISCO, a brand owned by denim company Levi Strauss & Co, has introduced its limited-edition vintage trousers to celebrate chinos. The K1 Vintage pants have been
designed to target the “khaki connoisseur”, said Levi’s.

The handcrafted product is “made with fabric intricately woven from vintage looms, and reflects
the timelessness of khaki in response to the modern taste of the Dockers man”, said David Smith,
Singapore-based vice-president for the Dockers brand in the Asia-Pacific.

“The Dockers brand practically invented the khaki and casual apparel segment, being the definitive
source for casual yet stylishly comfortable clothing for men. It’s only natural then that, with such a heritage, we now offer the K1 Vintage pants.”

The K1 Vintage Pants carries the tag line “wear your own history”.

Hence, the window display for the apparel, which was unveiled across the Asia-Pacific early last
month, features mock newspaper San Francisco Vintage Times highlighting the evolution of khakis and the heritage of the K1 Vintage Pants. Other props used include antique sewing machines, tailor’s tools, mannequins and vintage furniture.


2008 April Stories:

Retail sales in 2007 - Strong domestic consumption puts China in the lead

Asian customers’ habitual brand switch is costing companies billions

Coty to work with Halle Berry on new fragrance

Nuance-Watson opens mega store at Changi Airport T3

Dockers goes vintage with K1 chinos

Shiseido to serve expanding Asian market with a US$38m facility in Vietnam

Matahari turns in a sterling sales performance

South Koreans are world’s most avid online shoppers

US green campaign gains ground

Capitol Optical eyes bigger market pie

Tampines 1 set to change face of Singapore suburb

Demand spurs Asian retail property

CapitaLand to tap vast real-estate opportunities in Vietnam

Singapore REIT to buy Indon mall

Changes in food code proposed for Australia and New Zealand

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