Magazines Archives - 2008 April

South Koreans are world’s most avid online shoppers
Story 7

SOUTH KOREANS are the most avid e-shoppers in the world while Egyptians, Pakistanis and Filipinos are the most recalcitrant, reported a February 2008 study by The Nielsen Company.

Trends in Online Shopping: A Global Nielsen Consumer Report revealed that 99% of Internet users in South Korea have shopped online, trailed by those in Germany, the UK and Japan at 97%. Meanwhile, 67% of online users in Egypt have never made Internet purchases, compared with 60% of those in Pakistan and 55% in the Philippines.

The study, conducted from October to November 2007, polled 26,312 Internet users in 48 markets spanning Europe, the Asia-Pacific, North America and the Middle East.

In the Nielsen study, 79% of South Korean Web users have made online purchases in the past month. In contrast, the Philippines has the least frequent online shoppers — 59% of its Internet
users did not make any e-purchases in the three months prior to the survey.

Books were reportedly still the most popular online buys, followed by clothing, accessories, shoes, videos, digital video discs and games. Airline tickets, electronic equipment, cosmetics, nutrition supplies and groceries were also purchased online.

Credit cards formed the most common of mode of payment, with 60% of global online consumers using the medium for their recent online purchases. Of the credit cards used, 53% were Visa
cards, the survey revealed.

“Shopping on the Internet with the ease of a credit card is especially appealing to consumers in emerging markets who simply cannot find or buy items they want in their retail trade. The Internet has opened a whole new world of shopping for these customers,” said Nielsen Online International president Jonathan Carson.


2008 April Stories:

Retail sales in 2007 - Strong domestic consumption puts China in the lead

Asian customers’ habitual brand switch is costing companies billions

Coty to work with Halle Berry on new fragrance

Nuance-Watson opens mega store at Changi Airport T3

Dockers goes vintage with K1 chinos

Shiseido to serve expanding Asian market with a US$38m facility in Vietnam

Matahari turns in a sterling sales performance

South Koreans are world’s most avid online shoppers

US green campaign gains ground

Capitol Optical eyes bigger market pie

Tampines 1 set to change face of Singapore suburb

Demand spurs Asian retail property

CapitaLand to tap vast real-estate opportunities in Vietnam

Singapore REIT to buy Indon mall

Changes in food code proposed for Australia and New Zealand

> Back To 2008 Archives
Site Map
Powered By