Magazines Archives - 2008 May

Top-end German kitchen sets up shop in China
Story 6

HIGH-END German kitchen brand bulthaup has opened a showroom in Shanghai, China, its largest in the world at 800sqm in floor area.

The bulthaup showroom, also the brand’s first in the Chinese market, is located on Nanjing Road right in the hub of other top luxury German brands.

Among the highlights featured are the latest b3 kitchen system model, with the most expensive show kitchen valued at €400,000 (US$618,218), and a 6m-long kitchen island that can accommodate 40 people.

The company creates and designs holistic solutions for living spaces geared towards the needs of a changing society and architecture.

Said Roland Spieth, director of export sales for bulthaup: “In the past few years, bulthaup has embarked on a triumphal course in the Asian luxury kitchen market.

“The rate of growth of our business in the different Asian markets has always been above 25% on an annual basis. But in 2007, we saw a doubling of our turnover [in] 2006.

“Given the extensive growth expected for this region, opening the largest bulthaup showroom worldwide in Shanghai was a logical step for us.”

In line with the kitchen brand’s design philosophy, “only natural materials are used, such as unpolished black granite and raw solid pine wood, specially imported from Denmark”, stated
the firm.