Magazines Archives - 2008 May

Aditya Birla Retail drives format expansion in India with Oracle technology
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INDIA’S Aditya Birla Retail Limited has invested in Oracle’s Retail merchandising, planning and supply-chain applications to help drive its growth in the country.

The retailer, which has aggressive plans for the expansion, is looking at setting up several formats under its ‘more.’ brand. The plan will be supported by a strong IT backbone built on Oracle Retail applications such as the Oracle Financials, which is part of the Oracle E-Business Suite, as well as infrastructure software Oracle Fusion Middleware and Oracle Database.

“We want to offer our retail customers the best choices,” said Sumant Sinha, Aditya Birla Retail’s CEO. “Our IT backbone, of which Oracle Retail applications are key components, will help us
do that. [These] applications will support our different store formats and help us roll out our new stores faster.

“Aditya Birla Retail’s aggressive growth plans present an exciting opportunity for us to put to use the worldleading Oracle Retail applications,” said Mukesh Mathur, director and business
head, Oracle Retail India. “Aditya Birla Retail’s IT infrastructure will help set a benchmark for using IT for customer acquisition and retention in the Indian retail industry.”

The Indian retail sector, the fifth largest globally, is estimated to grow from US$330 billion in 2007 to US$427 billion by 2010 and US$637 billion by 2015, with organised retail likely to grow
in market share from the current 4% to 22% by 2010.