Magazines Archives - 2008 May

TESCO shores up in Malaysia with SAS
Story 14

TESCO STORES (MALAYSIA) SDN BHD will invest RM1.5 million (US$467,654) in a solution from US retail-software provider SAS to help boost its market share in the country.

The solution will be deployed over a three-year period, said the retailer.

“The investment is in tandem with Tesco’s strategy to improve market share in [Malaysia’s] competitive hypermart sector where Tesco is targeting to open 11 new stores in 2008,” the company stated.

Tesco Stores, which seeks a better understanding of its customers, requires a reporting and analytical solution that centralises all customer, sales and transaction data, said its marketing director, Paul Morris. “Tesco Malaysia has a mountain of data that it can’t analyse
quick enough to support the store’s business decisions,” he explained.

With the solution, Tesco Stores expects to drastically reduce its time and effort needed to garner the relevant reports, he added.

“Quicker analysis of the data will allow us to understand our customers better than any of our competitors — in order to offer them a more tailored shopping experience at each of our outlets,”
Morris reasoned.

The hypermarket chain employs more than 7,900 employees and operates 20 stores throughout peninsular Malaysia.