Magazines Archives - 2008 May

TESCO shores up in Malaysia with SAS
Story 14

TESCO STORES (MALAYSIA) SDN BHD will invest RM1.5 million (US$467,654) in a solution from US retail-software provider SAS to help boost its market share in the country.

The solution will be deployed over a three-year period, said the retailer.

“The investment is in tandem with Tesco’s strategy to improve market share in [Malaysia’s] competitive hypermart sector where Tesco is targeting to open 11 new stores in 2008,” the company stated.

Tesco Stores, which seeks a better understanding of its customers, requires a reporting and analytical solution that centralises all customer, sales and transaction data, said its marketing director, Paul Morris. “Tesco Malaysia has a mountain of data that it can’t analyse
quick enough to support the store’s business decisions,” he explained.

With the solution, Tesco Stores expects to drastically reduce its time and effort needed to garner the relevant reports, he added.

“Quicker analysis of the data will allow us to understand our customers better than any of our competitors — in order to offer them a more tailored shopping experience at each of our outlets,”
Morris reasoned.

The hypermarket chain employs more than 7,900 employees and operates 20 stores throughout peninsular Malaysia.



2008 May Stories:

Building a culture around hygiene and integrity: Singapore a model to watch in the region

Dairy Farm performs well despite uncertain climate

Customer service tops concerns despite slowdown

Chinese suppliers to hold prices steady

SM group posts first-quarter income gains in the Philippines

Appintment - Bobby Cheng Hoo Wah

Top-end German kitchen sets up shop in China

FJ Benjamin renews franchise for Guess

Orchard Road makeover begins

Swiss firm in Basel to invest in biotech facility in China

Visa updates list of compliant service providers

Aditya Birla Retail drives format expansion in India with Oracle technology

Annual growth for RFID market at 20.7%

Woolworths to extend self-checkouts to 70 stores by next month

TESCO shores up in Malaysia with SAS

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