Magazines Archives - 2008 October eases SMEs’ access to Chinese buyers
Story 8 - Ecommerce

CHINA-BASED has launched a beta version of its new Export-to-China scheme on its portal to allow small and medium-sized enterprises (SMEs) to sell directly to the Chinese. Over 1,600 companies have signed up for it.

The group credited the emerging middle class, currency boost and government initiatives for the nation’s burgeoning demand for imports.

“Chinese buyers are not just looking for luxury goods, natural resources and high-end machinery, they are also interested in more basic items such as F&B, home supplies and health-andbeauty products. can help equalise the trade imbalance by connecting domestic buyers with international suppliers and promoting imports into China,” David Wei, CEO of, maintained.

Currently, international member suppliers are provided with a virtual storefront in Chinese on the portal, in addition to member access to professional translation services and promotion at over 40 major annual trade events in the country. With the Export-to-China programme, current members will also receive a free trial for a limited period.

“Until now, foreign companies have found it difficult to break into the Chinese market because of language and cultural barriers, and the high cost of developing a new market and setting up a sales network. Export-to-China is a cost-effective tool to help SMEs enter the ... market quickly and access a huge pool of potential buyers,” Wei rationalised. US-based provider of automotive oil and fuel, Bell Performance Inc, is one company that appreciates this “direct channel” to Chinese buyers.

Gene Rumley, its international marketing manager, stated: “In a time of rising fuel costs and increasing pollution, China represents a huge business opportunity for our company. Our range of fuel- and oil-treatment products helps to reduce the running and maintenance costs of automobiles, trucks and boats s well as lowers pollution levels in industrial power plants. As an Alibaba. com TrustPass member, we have had great success finding new customers around the world.”


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2008 Oct Stories:

Green retailing - Part 2: Can sustainability practices go hand in hand with positive customer value proposition?

Professional courses address talent shortfall in India

CJ Home Shopping out to conquer Asia

US NASDA schedules China road show for NRA 2009

WGA 2008 promises premium exhibits, rich programme and market insights

Food & Hotel Thailand 2008 reports record turnout

Major Singapore bookstore chain set to establish retail prominence in Indonesia eases SMEs’ access to Chinese buyers

Singapore’s first eco-friendly mall draws 9 anchor tenants

Jollibee forges on with acquisitions worldwide

Xterprise’s Clarity-ARS provides retailers advance inventory management

RSR discovers what is vital to retailers

German brand sets foot in India for the first time

Shopping centres in the US see decline in footfalls

Coca-Cola makes a bid for Chinese juice-maker with cash offer

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