Magazines Archives - 2008 December

Shop-fitting & Visual Merchandising - What better way to lure the customer in
Story 5 - Focus

Pretty stores attract shoppers, say Philippine retailers, paving the best way towards getting a share of the consumer’s tightening purse. Tina Arceo-Dumlao reports.

Retail outlets, from boutiques to supermarkets and malls, want to make the best-possible first
impression. That is why they invest a lot of time, money and energy to create the right look and feel to appear attractive. These operators believe that potential customers, once hooked, are likely to end up buying an item or two, and even come back for more.

However, a lot more goes into building that unique image than just regularly changing what mannequins wear in shop windows. In fact, an entire science revolves around the choice of
lights, furniture, clothes racks, paint colours and how clothes and other products are arranged on shelves.

Top retailers know they must be an expert on the science of visual effects to enhance their competitive edge.

Rowena Tomeldan, COO of Ayala Malls, says in an interview with RETAIL ASIA that the right display and visual effects tell people what the store or mall is about, drawing shoppers in the door and encouraging them to make purchases if they feel the place has the things they need.

“The displays can be a prime source of fashion ideas and trends as many shoppers window-shop before deciding to buy,” Tomeldan notes. “Window displays make the shopping experience
special and interesting if they project a unique personality.”

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2008 Dec Stories:

Retailing in recession - Part 1: What’s in store for Asian retailers?

Asia arms itself against the weakening world economy

Shop-fitting & Visual Merchandising - Retail-tainment the Singapore store’s creative story

Shop-fitting & Visual Merchandising - The silent seller is worth the investment

Shop-fitting & Visual Merchandising - What better way to lure the customer in

Wine & Gourmet Asia meets with huge success despite recession

SCMLogistics World primes leaders to meet ‘the challenging time ahead’

And the exhibitors speak up

Retailers need new tactics to weather economic storm

NXP unveils car key that doubles up as credit card

Online retailers upbeat this holiday season

Aeon opens its first shopping mall in Beijing

New Zealand wine producers told to limit production

Curves are in for Prada’s fall/winter eyewear range

Nike delivers a different ball game with The Six

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