Magazines Archives - 2008 December

Nike delivers a different ball game with The Six
Story 15 - Focus

Nike has released the sixth addition to its
LeBron collection of sports shoes for basketball.

The versatile Zoom LeBron VI is endorsed
by US Olympic gold-medal basketball player LeBron James, who worked with Nike designer Ken Link on the new product.

Said to embody the “team, toughness, passion and vision” of James, the Zoom LeBron VI, also called The Six, is equipped with a full-length Zoom Air unit in its midsole, and a double-stacked unit for the heel.

The shoe’s cushioning system helps the forefoot as the player makes the transition move to jump. According to Nike, the “deep sipes” in this model also allows for natural movement.

The shoe’s collar, with graffiti art, comes with a wider opening for better full-length fit while being
easier to slip on. A series of marketing and advertising promotions will follow the introduction
of the Zoom LeBron VI, which retails at US$145. Available in the Asia-Pacific, the US and Europe, the range will make its way to Canada next month.

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