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Magazines Archives - 2009 June NRA Show 2009 remains pertinent to industry leaders and professionals THERE is no stopping this years National Restaurant Association Restaurant, Hotel-Motel Show (NRA Show 2009). Not even the Influenza A (H1N1) outbreak nor the still dismal economic climate. The recently-held 90th edition of the annual trade event continued to bring exhibitors and attendees from across the globe to McCormick Place in Chicago, Illinois, USA, to meet and discuss key issues in the industry.
This has been a very difficult year, from the economy aspect and with the H1N1 scare, so we didnt know what was going to [happen] and Im elated at the energy on the show floor, Kirrish said, adding that this years show experienced an unprecedented rush of late registrations in last-minute decisions. It is a matter of perspective, he said, asserting that the weak economy was precisely the reason these buyers attending the show are very serious they are looking for decisions ... to spend money on solutions to their problems. Around 1,800 exhibitors displayed their products and services for the restaurant, food-service and hospitality industry. Among them were a number of first-timers.
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About 54,000 restaurant and hospitality professionals hailing from across the US and more than 100 countries worldwide showed up ready to make hard decisions in the face of recession, said Greg Kirrish, NRAs vice-president of sales and marketing. People coming here are looking for solutions. So, there are no tyre-kickers. Dozens of exhibitors are already saying on the first morning that theyve paid for their investment to show, he maintained.