Magazines Archives - 2010 January

JIA bedazzles with its tableware and furniture shopping experience
Story 2 - Special Report

JIA, which means ‘home’ in Mandarin, is a one-of-its-kind houseware retailer that is committed to helping homeowners in Malaysia achieve their dream homes. Established in 2006, JIA is the
retail division of New Convox Sdn Bhd, a specialist in the supply of tableware, buffetware and furniture to various industries — hotels, restaurants, cafes, food courts, corporate offices, banks, telecommunication companies and more — since 1980 in Malaysia’s capital, Kuala Lumpur.

“As our products became more ubiquitous in top hotels and restaurants in town, enquiries started pouring in from walk-in customers who wished to purchase the tableware and furniture for their homes. Hence, JIA was set up to fill this growing niche,” explains the company’s managing director, John Teo.

Within a short span of three years, JIA has become the leading purveyor of quality tableware and furniture for Malaysian homes, serving a clientele beyond Kuala Lumpur and the Klang Valley. “Among our patrons are wives of ministers and one of Malaysia’s state rulers, the Sultan of Kedah,” reveals Teo.

He adds: “JIA offers a one-stop solution to all dining and living needs with a comprehensive selection of tableware and furniture. The experience and strength gathered from our contract business in supplying tableware to hotels and F&B establishments has given us an edge in selecting and securing distinctive products of exceptional quality within the retail industry.

“Recognising the need for a more exclusive touch, we also offer a personalisation service for custom designs and name-printing on all tableware and furniture. Year after year, we have been experiencing a strong 30% growth and we are very optimistic about the market and believe the market has plenty of
room for expansion.”

Walking into JIA’s exclusive threestorey showroom with a built-up area of more than 6,000sqf is an inspirational experience in itself. Exclusive attention is given to every shopper where a one-to-one service is extended to assist the customer in finding just the right product.

Upon entering the ground floor of the showroom through a security-access door, JIA presents a large variety of culinary essentials, specially arranged to ignite the customer’s senses for a great shopping experience. There is every conceivable type of tableware and glassware to meet all the needs of food

In one corner sits DEDON’s contemporary outdoor furniture, offering a comfortable area where clients can choose the perfect seating for them to relax at home. A Shelta umbrella extends a protective arch to add realism to this mock outdoor tropical setting.


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2010 Jan Stories:

APEC Summit: Looking beyond economic recovery; charting a new growth paradigm ... Part 2: What could go wrong for Asian retailers?

JIA bedazzles with its tableware and furniture shopping experience

Record number of int’l exhibitors and quality buyers at FHC China 2009

Annapoorna – World of Food India serves as a platform for the Indian F&B market

ISM celebrates 40th edition with big birthday bash in Cologne

Malaysia’s retail leaders upbeat on year ahead

Singapore’s recovery augurs well for retailers in 2010

Retail opportunities abound in India and China

Thailand’s retail sector all set to bounce back in 2010

Philippines’ resilient retail industry hopeful of a better year

New report predicts Indonesia’s retail revenues to double by 2014

Exciting times ahead for Singapore’s retail property sector

Bangkok coffee chain steps up overseas expansion

Amazon to expand operations in Asia-Pacific region

Retail tech professionals leverage social media

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