Magazines Archives - 2010 May

Coffee Bean & Tea Leaf launches ready-to-drink beverages in Singapore
Story 4 - Food Biz Asia

   CALIFORNIA-BASED coffee    and tea retailer, The Coffee    Bean and Tea Leaf    (CBTL), has launched a line of    low-fat, ready-to-drink    bottled coffee and tea    beverages in Singapore, to allow customers to “enjoy their favourite Coffee Bean    beverages on the go”.

   

Said Mel Elias, CEO of The Coffee Bean and Tea Leaf LLC: “Our loyal fans love our beverages, and this is a great way to offer them those beverages to drink anytime and anywhere in a convenient bottle. The ready-to-drink line is a natural extension of the brand — we’re using the same quality coffee and tea that we use in store as we do in the convenient bottles.”

The six varieties of coffee and tea beverages — three types each — were adapted from some of the company’s popular brews, CBTL revealed in a statement. The coffee range, namely Café Latte, Café Mocha and Café Vanilla, is made from 100% Costa Rican beans from the La Minita farm, brewed and mixed with low-fat milk with just a taste of sweetness, rich Dutch chocolate and sweet vanilla beans respectively.

Green and black teas take on familiar scents and flavours, and presented as the caffeine-free herbal Honey Rooibos tea, the Jasmine Pearl green tea and the hand-blended Peach Assam tea. Both Halal- and Koshercertified, the teas are available in 12-oz bottles, at Coffee Bean & Tea Leaf stores islandwide, while the coffees come in 9.5-oz bottles, both priced at S$3.50 (US$2.51). ra

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