Magazines Archives - 2010 Sep

Social media: The next big thing happening now - Part 1: Just how big is it for consumer marketing?
Story 1 - One Viewpoint

The growth of social media worldwide has been nothing short of stupendous. Marketers, however, are still grappling with the new terrains of social media — how significant are the opportunities and how can they capitalise on the phenomenon? First and foremost, marketers are confronted with the proverbial Catch 22 in social media — its relatively advertisement-free design format is not commensurate with the huge size and engagement of its audience, and therefore does not lend itself readily to conventional marketing activities. This is ultimately what concerns Asian retailers as well if they are not to miss the next big thing in consumer marketing communications.

by Steven HL Goh



Steven HL Goh is the executive chairman of RETAIL ASIA. He is also CEO of The Business Company, a consulting firm advising multinational retailers on retail strategies and business development opportunities in the Asia-Pacific.


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2010 Sep Stories:

Social media: The next big thing happening now - Part 1: Just how big is it for consumer marketing?

SGSS 2010 successfully marries purse strings and heartstrings

Retailers in Singapore continue to fight crime and shrinkage

Fashion trends and products for Spring/Summer 2011 unveiled at HKTDC’s Hong Kong Fashion Week

Johor Premium Outlets centre commences development brings cross-border shopping to Asian consumers

NZ retailers need to step up EFTPOS upgrades

CentralWorld eyes November reopening

Pet Line selects Ceva to manage its new home delivery service – Pet Home

Demographic changes present new opportunities to dairy producers

Global Sources to launch its China Sourcing Fairs series in Singapore

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