Magazines Archives - 2010 Oct

Social media: The next big thing happening now - Part 2: How can Asian retailers leverage the opportunities that are unfurling?
Story 1 - One Viewpoint

Part 1 of this article discussed the stupendous growth of the global social media phenomenon, the proliferation of its member communities and how this has spawned dramatic opportunities for consumer marketing communications. Part 2 now takes a closer look at how marketers and retailers, in particular, are still grappling with the new terrains of social media. How can retailers effectively leverage the awesome reach of social media communities — the hundreds of millions of Facebook ‘fans’ and Twitter ‘followers’? It is already clear that retailers cannot ignore this fast-evolving phenomenon without missing out on what promises to become a key dimension for market-positioning activities...



by Steven HL Goh

Steven HL Goh is the executive chairman of RETAIL ASIA. He is also CEO of The Business Company, a consulting firm advising multinational retailers on retail strategies and business development opportunities in the Asia-Pacific.

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