Magazines Archives - 2010 Nov

New dates for Paperworld China 2010 prove a boon to show
Story 2 - Review

THE sixth edition of Paperworld China, a sourcing ground for the latest innovations in stationery and office supplies from across the world, met with international growth this year, with over 18,700 trade visitors from 95 countries and regions attending the show.

Paperworld China 2010, held at the Shanghai New International Expo Centre in Shanghai, China, from September 15-17, experienced a 10% increase in overseas attendees, with visitors from Hong Kong, South Korea, Japan, Malaysia and Taiwan, among others.

Moved forward from its regular slot in November, Paperworld China 2010 turned out to be a success, said its organisers: Messe Frankfurt (Shanghai) Co Ltd, the China Chamber of Commerce for I/E of Light Industrial Products & Art-crafts, and the Guangzhou Foreign Trade South China Exhibition Corp Ltd.

Said Evan Sha, deputy general manager of Messe Frankfurt (Shanghai) Co Ltd: “Bringing the fair forward from November to September has increased business. Manufacturers had more opportunities to meet with domestic and international buyers such as Croxley Stationery Ltd, OfficeMax, Office Power Australia, Ricon International Trading Co Ltd and Profil Papeterie.

“Visitors could see new and existing suppliers as well as jumpstart their 2011 sourcing programme ahead of Paperworld in Frankfurt ... With thousands of high-calibre buyers, meaningful business discussions and orders secured on-site, Paperworld China 2010 has been an overwhelming success.”

Scott Wen, international sales manager of Mirage International Industries Inc, also concurred that the change in dates was a boon to business. “This has definitely been a good move; our domestic business has increased 60%,” said Wen. “Internationally, we’ve obtained solid leads for new customers from Canada and Ireland who’ve expressed serious interest in our bubble pens and stamps,” he added.

The fair, supported by the China Chain Store & Franchise Association, along with the China Stationery & Sporting Goods Association, the China Ningbo Stationery Association, the Guangzhou Stationery Association, the Ninghai Stationery Association, the Taiwan Association of Stationery Industries and the Wenzhou Writing Instrument Association, saw close to 570 exhibitors taking up space on the 34,500sqm show floor, displaying some of the newest products in the market.

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