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Magazines Archives - 2010 Dec
RECon Asia 2010 a multicutural and multinational event for shopping centre and retail industries
Story 6 - Review
 TOP executives from across the regions shopping centre and retail industries turned up in Beijing, China, for the first Asian instalment of the three-day educational and networking event, RECon Asia 2010. Organised by US-based International Council of Shopping Centers Inc (ICSC), the show, formerly known as ICSC Asia Expo, took on the ICSCs RECon brand, a series of exhibitions and conventions that was unveiled three years ago in Las Vegas, USA.
The first Asian edition of the show saw delegates from the two industries worldwide, packing the conference theatres and exhibition floors at the Beijing International Hotel & Convention Center in Beijing, China.
Billed as a multicultural and multinational event, Michael Kercheval, president and CEO of ICSC, explained: Our intention in renaming the Asia event was to incorporate a global brand, which represents a unique combination of high-level educational sessions with deal making and networking.
He pointed out that professionals, who were familiar with the brand from the other shows, knew what to expect at RECon Asia. I think it did help us draw some new exhibitors as well as seniorlevel management from the US, such as retailers and developers who, because theyve heard of the RECon brand, they knew what [to expect], he revealed.
The three-day expo, starting on November 7, included a full-day workshop conducted by the RECon Academy, followed by a two-day exhibition and conference. The latter touched on trends and industry updates, alongside topics such as investing in the retail market and expanding into new markets; understanding the concept and profit of pop-up space; the evolution of outlets in Asia; and a roundtable lunch discussion.
Creating a buzz at the conference was the session on Retail Runway, where fashion and lifestyle retailers from Europe, China and Australia put on compelling presentations on their brands.
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