Magazines Archives - 2010 Dec
Malaysia is an important growth market for Coca-Cola
Story 10 - Food Business Asia
THE Coca-Cola Company is on track with its RM1-billion (approximately US$318-million) five-year investment plan in Malaysia, said Muhtar Kent, the chairman and CEO of The Coca-Cola Company, during his visit to the country last month.
Reaffirming the companys strong commitment to Malaysia, the Coca-Cola chief said: Malaysia is a very important growth market for The Coca-Cola Company
We are optimistic about the future of our business here and look forward to continuing to play a key role in the development of the economy and the community.
Kent, who was in Kuala Lumpur to chair a meeting of the US-ASEAN Business Council Board of Directors, visited various market areas in the Klang Valley, as well as the site of the new greenfield plant in Enstek Technology Park in Nilai, Negeri Sembilan, which is being built by Coca-Cola Bottlers (Malaysia) Sdn Bhd.
The 123,000sqm state-of-the-art greenfield bottling plant, which was launched by Malaysias Prime Minister, Dato Sri Mohd Najib Tun Abdul Razak, at the ground-breaking ceremony in March this year, will support the core brands of Coca-Cola in the coming years as well as introduce new beverages to Malaysian consumers from Coca-Colas global portfolio.
In keeping with this, the company introduced two products in Malaysia this year its Minute Maid Pulpy Orange and Minute Maid Pulpy Tropical as well as its Dasani water brand, comprising both natural mineral water and drinking water.
Kent said that Coca-Cola aspires to drive sustainable business growth by integrating sustainability into all aspects of its business. The Coca-Cola system has invested more than RM3 million in CSR activities in Malaysia.
Vamsi Mohan, general manager of Coca-Cola Bottlers (Malaysia) Sdn Bhd, pointed out that Malaysia is a dynamic market for the beverage industry. We are growing the business and are creating new jobs in Malaysia.
Independent studies show that Coca-Cola generates approximately 10 additional jobs in industries such as ingredients, packaging, distribution and retailing for every direct Coca-Cola employee.
With over 800 direct employees in Malaysia, the Coca-Cola system is indirectly creating approximately 8,000 local jobs in the country. ra
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