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Magazines Archives - 2011 Feb

Group Coupon Buying …
Part 1: What’s the big deal? Is it hype or buzz?
Story 1 - One Viewpoint

Online group buying sites have exploded on the consumer marketing domain as the new hotshot. Essentially, it is a business where the sites engage in aggregating individual consumer purchases among members of a group to buy goods and services. These sites leverage the collective bargaining power of the consumer groups to secure hefty discounts from merchants and then package them into compelling deals for consumers. Analysts have pointed out that this coupon voucher scheme has something not available in the old days — the might of social media networks. So, group buying sites have proliferated in awesome fashion. Are they potentially a lasting phenomenon or just a bubble waiting to burst?

by Steven HL Goh

 


Steven HL Goh is the executive chairman of RETAIL ASIA. He is also CEO of The Business Company, a consulting firm advising multinational retailers on retail strategies and business development opportunities in the Asia-Pacific.

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2011 Feb Stories:

Group Coupon Buying…
Part 1: What’s the big deal? Is it hype or buzz?


HOFEX 2011 – a world-class event for Asia’s food and hospitality markets

Cartes in Asia 2011 – for businesses looking for smart solutions

HR, Training & Customer Service - Mall operators and retailers in the region put priority on staff training at all levels to enhance service, with the aims of increasing revenues and profits as well as beating out their competition.

A ‘King’ sets up his retail empire in Singapore

Singapore to host Asia’s first Men’s Fashion Week 2011

More Asia-Pacific consumers are shopping online, says Visa.

SM Prime to pilot new shopping centre format in the Philippines

More consumers demand transparency in their food choices, report says

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