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Magazines Archives - 2011 Mar

Nike inaugurates Asia’s largest distribution centre in China
Story 7 - Logistics

GLOBAL sporting goods giant Nike Inc has inaugurated its largest Asian distribution centre in the Jiangsu province in China, to oversee the inbound and outbound operations of the group’s products, from apparel to footwear, equipment and the brand’s golf label, throughout the country.

“The new China Logistics Center represents Nike China’s commitment to doing business in the Greater China geography with environmentally conscious practices. China is Nike’s second-largest single market and we continue to drive towards our goal of doubling our revenue here by 2015,” stated Craig Cheek, Nike’s vice-president and general manager of Greater China, last month.

The 200,000sqm warehouse, which is to be the country’s first LEED (Leadership in Energy and Environmental Design Green Building Rating System)- accredited distribution facility, has been decked out with the newest high-tech equipment to improve operational efficiencies within the country, the company revealed.

Among them is an internally developed Warehouse Management System (WMS), which is expected to reduce distribution time and speed up delivery of goods to consumers, as well as sort equipment to ease large order fulfilment of multiple products efficiently and accurately.

To boost sustainability, the centre was built with a solar heating system and light controls, among other energy-saving features that will help the company reduce 4,200 tonnes of CO2 emissions annually and save up to 4.4 million kW of power. Additionally, the facility is set to reduce water usage by up to 80% every year with a vacuum sewage and rainwater collection systems.

Said Hans van Alebeek, Nike’s vice-president of Global Operations and Technology: “The [centre] has brought a series of firsts to the industry in China and is helping to re-define how large-scale facilities can operate more sustainably.

“From the beginning of the project, the design intent was to create a logistics centre that married a high-performing and efficient facility with Nike’s global commitment to sustainability and the environment.”

The group has five other distribution centres in Belgium, Canada, Japan, South Korea and the US.

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2011 Mar Stories:

Group Coupon Buying …
Part 2: Are the implications for Asian retailers good? Maybe yes; maybe not …

HL Display – Helping consumers shop with ease one innovation at a time

Sweets & Snacks Expo 2011 brings a galaxy of new snack and confectionery products to market

Logistics & SCM - Forward-looking retailers across the region are beginning to invest in and adopt the latest technologies to enhance the delivery of goods and service.

Tesco to open four new stores in Malaysia this year

Twitter’s ad revenue to grow by 300% in 2011

Nike inaugurates Asia’s largest distribution centre in China

Lippo and Mitra Adiperkasa ink 44,500sqm leasing deal in Jarkarta

Minute Maid Pulpy joins Coke’s billion-dollar brand portfolio

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