Magazines Archives - 2011 August

Mixed economic outlook for second half of 2011
Part 2: Asian retailers must brace themselves for stormy days ahead …
Story 1 - One Viewpoint

Part 1 of this article discussed the traumas that plunged the outlook for the second half of 2011 from robust at the beginning of the year to mixed at the halfway mark. Global financial markets have since plummeted into a week-long carnage that wiped out trillions of dollars among the world’s stock markets. The situation was triggered by the confluence of the debt quagmire in the US and the Eurozone, and by the doldrums of their economies. And it has evoked the spectre of the much talkedabout double-dip global recession. The outlook for H2 2011 has pointedly turned gloomier. One thing for sure, however, is that Asian retailers must be prepared for grave turbulence and difficulties in the marketplace this remaining half of 2011.

by Steven HL Goh

Steven HL Goh is the executive chairman of RETAIL ASIA. He is also CEO of The Business Company, a consulting firm advising multinational retailers on retail strategies and business development opportunities in the Asia-Pacific.

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