Magazines Archives - 2011 October

Experts believe social media remains vital to brand recognition
Story 5 - Special Report

WITH 67% of the Singapore population online, nearly double the South-east Asian average of 38%, and 80% of Singaporeans accessing the Internet daily, online connectivity clearly remains an integral part of the Singapore consumer’s lifestyle.

According to the inaugural Southeast Asia Digital Consumer Report released in July this year by The Nielsen Company, 85% of consumers in the citystate regularly visited a social media site, with 69% using such portals to connect and engage with brands and companies.

From a retailer’s perspective, a separate study by market research group Firefly Millward Brown, dubbed Singapore as one of the most “evolved” social media markets out of 15 countries surveyed globally, with local brands rigorously putting themselves on the map, in terms of brand recognition, next to luxury heavyweights such as Louis Vuitton and Gucci.

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