Magazines Archives - 2012 January
Retail Asia Roundtable discovers social media success is not far-fetched
WITH over 1.5 billion social media users in the world today, making up over one-fifth of the global population, social media has infiltrated virtually every aspect of our lives, both as consumers and as retailers. But is this new media simply a hype or is it the new must-have for businesses today? And how can Asia-Pacific retailers leverage the opportunities that this new medium offers?
These were some of the discussions at the 2011 Retail Asia Roundtable session titled Social Media: Hype or Buzz? New Realities for Asia-Pacific Retailers, held at the 15th APRCE event in Singapore on October 13 last year.
Moderated by Retail Asia Publishings executive chairman, Steven Goh, and joined by MasterCards vice-president of Acceptance Development, Nagesh Devata, and Dells retail solutions practice head for South Asia & Korea, Ajay Gupta, in a panel discussion, the session was kicked off by Simon Kemp, managing director of social media consultancy, We Are Social, with a keynote presentation on what social media means to retailers today.
He reminded participants that despite the launch of a social media platform nearly every week, it is not the number of platforms that makes social media so important for retailers.
Its the number of new users thats really impressive and exciting for them, he quipped.
There are over 1.5 billion users of social media in the world today, comprising 22% of the worlds population, Kemp noted, adding that Facebook alone ranks the third-most populous nation behind China and India, with over 800 million members to date, a figure that has seen tremendous growth in the past three years with no signs of slowing.
Global figures aside, Kemp says that in Asia, there are over 800 million social media users across various other platforms, such as Qzone in China, Zing in Vietnam, Wretch in Taiwan, Mixi in Japan, and Facebook in South and South-east Asian countries such as India, Thailand, Singapore and Indonesia.
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