Magazines Archives - 2012 February

Shang Xia by Hermés goes to Paris
Story 7 - News

CHINESE label Shang Xia, by French luxury group Hermés, is set to open its first overseas store in France at the end of this year. The new store — to be located in the Saint-Germain-des-Prés district in Paris — will span 80sqm, taking over the space of Italian luxury brand Furla at Sevres Road.

Targeting affluent customers, Shang Xia opened its first boutique in Hong Kong Plaza in Shanghai, China, in 2010. The second Chinese store is slated to open in Beijing in the second half of this year.

As with its Chinese stores, the Shang Xia boutique in Paris will feature apparel, jewellery, teaware and furniture made from natural materials such as cotton, cashmere, jade and bamboo.

Said Hermés' CEO, Patrick Thomas, at the inauguration of the first store in China: "We operate through organic growth and the idea was to transfer the philosophy of Hermés in China, making a Hermés in China."

While the group has not disclosed a timeline for the opening, Shang Xia's brand manager, Shu Shu Chen, revealed that the company is "willing to invest enough time" into the venture. ra

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