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Magazines Archives - 2012 February

Shang Xia by Hermés goes to Paris
Story 7 - News

CHINESE label Shang Xia, by French luxury group Hermés, is set to open its first overseas store in France at the end of this year. The new store — to be located in the Saint-Germain-des-Prés district in Paris — will span 80sqm, taking over the space of Italian luxury brand Furla at Sevres Road.

Targeting affluent customers, Shang Xia opened its first boutique in Hong Kong Plaza in Shanghai, China, in 2010. The second Chinese store is slated to open in Beijing in the second half of this year.

As with its Chinese stores, the Shang Xia boutique in Paris will feature apparel, jewellery, teaware and furniture made from natural materials such as cotton, cashmere, jade and bamboo.

Said Hermés' CEO, Patrick Thomas, at the inauguration of the first store in China: "We operate through organic growth and the idea was to transfer the philosophy of Hermés in China, making a Hermés in China."

While the group has not disclosed a timeline for the opening, Shang Xia's brand manager, Shu Shu Chen, revealed that the company is "willing to invest enough time" into the venture. ra

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2012 February Stories:

Customer loyalty programmes
Part 1: Good intention but poor execution: what works, what doesn’t?

Five specialised events at FHA2012 to meet growing industry demand

Sustainable lifestyle retailing
New 'green' store pioneers innovative standards

HR, Training & Customer Service

Retail World Asia 2012 launches´ online´ component

Retailers, mall developers see new potential in China

Shang Xia by Hermés goes to Paris

Dealised ventures into HK's competitive, fast-growing group-buying space

Tesco to streamline multi-channel operations with Retalix 10 system

Singapore to open maiden suburban waterfront mall in 2015

Goodman invests US$639m to build facilities for online retail market

Starbucks enters India with Tata partnership

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