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Magazines Archives - 2012 June

Digital marketing …
Part 1: The breathtaking paradigm shift in customer engagement and marcom
Story 1 - One Viewpoint

Having first-rate customer knowledge and leading-edge marketing communications is well known as a cornerstone in forging compelling value proposition and, in turn, fundamental for successful retailing. The entire process of customer engagement and marketing communications is poised for a jaw-dropping paradigm shift — or as what analysts have dubbed, a seismic transformation. The convergence of the digital, social and mobile realms has enabled a new dimension in how people connect and interact, causing a new buzz: digital marketing. What are the current trends, insights and prognoses of this buzz? What are the implications for consumer marketing? What's hot and what's not for Asian retailers?

by Steven HL Goh


Steven HL Goh is the executive chairman of RETAIL ASIA. He is also CEO of The Business Company, a consulting firm advising multinational retailers on retail strategies and business development opportunities in the Asia-Pacific.

To view full story, get a copy of Retail Asia. To subscribe, please download the subscription form from http://www.retailasiaonline.com/subscription.html 



2012 June Stories:

Digital marketing
Part 1: The breathtaking paradigm shift in customer engagement and marcom

China and India – attractive retail destinations for global retailers

2012 retail asia-pacific top 500

Great Singapore Sale returns with a social media edge

PayPal's 'mobile-friendly' solutions for retailers

Toshiba TEC buys IBM's Retail Store Solutions business for US$850m

Sime Darby, CapitaMalls Asia partner to build mall in Klang Valley

Gloria Jean's Coffees set to continue foray into new markets

FHA2012 and WSA2012 set new attendance

> Back To 2012 Archives

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