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Magazines Archives - 2012 June
Gloria Jean's Coffees set to continue foray into new markets
Story 7 - Food Business Asia
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Gloria Jean's Coffees' Rob Wakefield: The group's foray into the new markets remain in tandem with our vision "to be in the right market at the right time".
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SYDNEY-BASED speciality coffee group, Gloria Jean's Coffees, is set to take on the globe with its foray into six new markets this year, in line with one of the group's key focuses to grow its brand across the industry.
Looking to tap into the doubledigit per capita GDP (gross domestic product) and disposable income growth in these developing markets, company officials told Retail Asia in an interview that it has teamed up with six new Master Franchise Partners in Saudi Arabia, Taiwan, Bangladesh, Sri Lanka, Oman and Azerbaijan.
"Gloria Jean's Coffees followers will soon be able to enjoy a handcrafted cup of coffee in these markets, some [as soon as] later this year," said Rob Wakefield, CEO for International at Gloria Jean's Coffees, adding that the group's foray into the new markets remain in tandem with its vision "to be in the right market at the right time".
"Most importantly, this group of consumers are very passionate about brands, especially such global lifestyle brands as Gloria Jean's Coffees.
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With [our] global heritage and strong market entry strategies, Gloria Jean's Coffees has been warmly welcomed by the local target markets, with high conversion rate from first users to loyal users of the brand," he continued, noting that the emerging middle-class and burgeoning young population are "constantly on the lookout for new products and services to meet their ever-changing needs".
Crediting the group's success to its focus on building "brand growth, health and support", Wakefield added that the company will continue to study and improve on both its store models and offerings to consumers. "Our regional teams across international markets are working with regional supply partners in launching new beverage and food promotion programmes as we speak, based on regional taste preferences," he revealed.
Founded in Chicago, Illinois, USA, in 1979, Gloria Jean's Coffees was bought over by Australian entrepreneur and coffee aficionado, Nabi Saleh, and now has 48 Master Franchise agreements overseeing 1,000 coffee houses in 39 countries worldwide.
The company has also recently unveiled its "Coffee House of the Future" vision in Chicago Ridge, Illinois, bringing a whole new experience to customers in the area. According to a statement released last month, customers will be able to view demonstrations by purveyors to learn more about coffee origins, participate in tastings and find out about the various coffee-brewing methods. The newly designed outlet will also provide "theatre-like" seating to let baristas showcase their skills.
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