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Magazines Archives - 2012 July

Digital marketing …
Part 2: Great opportunities as well as challenges await Asian retailers
Story 1 - One Viewpoint

Part 1 of this article discussed how the awesome convergence of the digital, social and mobile realms has sparked a jaw-dropping paradigm shift in the process of customer engagement and marketing communications. The new buzz is digital marketing. Part 2 shall now take a closer look at what industry leaders and analysts see as key issues involved in leveraging this new buzz for consumer marketing. How can the power of the ubiquitous social media be harnessed for engaging and reaching out to consumers? The opportunities are apparently awesome. However, so are its challenges. What do Asian retailers need to know and do to forge an effective digital marketing strategy?

by Steven HL Goh


Steven HL Goh is the executive chairman of RETAIL ASIA. He is also CEO of The Business Company, a consulting firm advising multinational retailers on retail strategies and business development opportunities in the Asia-Pacific.

To view full story, get a copy of Retail Asia. To subscribe, please download the subscription form from http://www.retailasiaonline.com/subscription.html 



2012 July Stories:

Digital marketing
Part 2: Great opportunities as well as challenges await Asian retailers

India's Bharti Retail upgrades payments

Multi-channel Retailing

J.Crew partners Lane Crawford to set foot in Asia

Online sector's phenomenal growth to continue, says Thai e-com pioneer

PCI SSC to educate and build awareness of card-payment security in the region.

GraysOnline rolls our Manhattan's upgraded warehouse management solution

Colombo slated as 'second-fastest growing economy after China', according to real estate services group Jones Lang LaSalle

Yum! accelerates investment in Thailand

NRA Show 2012 – driving innovation in the foodservice and retail sectors

SIAL China 2012 gets double-digit growth in show space, exhibitor & buyer numbers

HKTDC Food Expo to showcase products from around the world

Canton Fair, the world's largest trade fair, returns to Guangzhou this October

> Back To 2012 Archives

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