Magazines Archives - 2012 July

J.Crew partners Lane Crawford to set foot in Asia
Story 4 - News

J.Crew (right) has partnered Lane Crawford (above) to offer its Autumn/Winter 2012 ready-to-wear apparel and accessories to shoppers in Hong Kong and China. US apparel and accessories retailer J.Crew will soon offer its range of Autumn/ Winter 2012 ready-to-wear apparel and accessories to shoppers in Hong Kong and China. The company revealed last month that it has partnered Hong Kong-based speciality store retailer, Lane Crawford, to launch its collections at select Lane Crawford stores in the two markets by October this year. Said Millard Drexler, J.Crew's chairman and CEO: "We always want to work with the 'best of the best', and Lane Crawford was at the top of our fantasy list. When it comes to editing and presenting collections with a creative and elevated point of view, no one does it better. We are beyond excited to partner with Lane Crawford to help introduce J.Crew to Asia."

The collections will debut at the Lane Crawford ifc mall in Hong Kong and the Seasons Place in Beijing, as well as on the retailer's website, lanecrawford. com, the company disclosed.

"We are thrilled to be collaborating with J.Crew on this first-ever, unique multi-channel project. J.Crew is renowned in the US for bringing together an exceptional level of quality and distinctive styling, and paired together with Lane Crawford's exclusive edit, we are very excited to offer this unique experience to the Hong Kong and Chinese markets," Andrew Keith, Lane Crawford's president, added.

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