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Magazines Archives - 2012 August

Latest technologies, innovations at EnterpriseIT2012, CommunicAsia2012
Story 9 - Reviews

EnterpriseIT 2012, CommunicAsia2012 and BroadcastAsia2012, held at Singapore's Marina Bay Sands from June 19-22, proved to Asia's focal industry venue for ICT and entertainment technology industry professionals.

The three shows featured some 2,000 exhibitors presenting the latest technologies in next-generation fibre broadband, M2M technology, cloud security, DVB-T 2, over-the-top (OTT) technology and more, bringing together 49,000 attendees including exhibiting staff, visitors, conference speakers and delegates, as well as members of the media from more than 56 countries and regions.

Attendees at the Huawei booth.

"The shows brought together like-minded industry professionals to network, discuss current trends and challenges, exchange ideas and forge new partnerships.

This year, we received positive response to the new conference tracks, increased hospitality suites and new tech zones," said Stephen Tan, chief executive of Singapore Exhibition Services (SES), the organiser of the three events.

He added that innovation and a focus on seasonal products continues to drive the sector forward, with popular holidays such as Valentine's Day, Easter, Halloween and Christmas, among the key sales periods for confectionery companies.

Latest technologies & innovations

The Huawei booth, the largest individual exhibitor at CommunicAsia2012, drew the attention of many visitors with its new, sleek range of consumer and enterprise products, including the Android-powered Ascend handsets and mobile Wi-Fi devices.

"Huawei sees the value of participating in CommunicAsia, and has committed to not only make an appearance this year, but to surprise our customers through Huawei's innovative end-to-end ICT solutions," said Lim Chee Siong, CMO of South Pacific Region, Huawei. Situated at Level 1 of the exhibition hall, the Huawei booth attracted the crowds, comprising business partners, enterprise customers and end-users who are interested in the latest release, Ascend P1 the signature Huawei smartphone, he added.

ST Electronics also attracted a continuous stream of visitors with its Smart Cities showcase of the latest in data management and resource utilisation for public utilities — a technology concept that is making waves across the globe.

MAVEN, a robot from Nanyang Technological University's Institute for Media Innovation, was another popular exhibit, showing its ability to recreate a 3D representation of its surroundings as it travelled the exhibition floor. MAVEN, in addition to Singapore Polytechnic's Express Melody, a solution that leverages cloud technology and helps businesses to attach a unique sound to their brand, were among some of the innovations showcased at the new Discovery Lounge at CommunicAsia2012.

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2012 August Stories:

Darkening gloom in the global economy
Part 1: What toll is it exacting on Asian economies and consumer markets?

HL Display puts brands & products in the limelight

Multi-channel Retailing: Harnessing Social Media in Marketing

Thai's CRC to foray into Indonesia

CSA to step up cloud security in APAC with HQ opening in Singapore

Prime and suburb retail rents see marginal increase in Q2 2012, says DTZ

Tipco eyes ASEAN to boost brand awareness and revenues

2012 Sweets & Snacks Expo delivers new flavours and innovations of the trade

Latest technologies, innovations at EnterpriseIT2012, CommunicAsia2012

Food & Hotel Thailand turns 20, moves to new venue

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